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vc_custom_1698429820353\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/who-we-are-mobile.jpg\" class=\"attachment-full size-full\" alt=\"who we are mobile\" srcset=\"https:\/\/www.m2sresearch.com\/en\/media\/who-we-are-mobile.jpg 1200w, https:\/\/www.m2sresearch.com\/en\/media\/who-we-are-mobile-400x225.jpg 400w, https:\/\/www.m2sresearch.com\/en\/media\/who-we-are-mobile-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column scroll_x=&#8221;0&#8243; scroll_y=&#8221;-30&#8243; scroll_z=&#8221;0&#8243; parallax_scroll=&#8221;yes&#8221; offset=&#8221;vc_col-md-6&#8243; css=&#8221;.vc_custom_1628606841016{margin-bottom: 30px !important;}&#8221; woodmart_css_id=&#8221;6112916d1d5f2&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MTEyOTE2ZDFkNWYyIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnsibWFyZ2luLWJvdHRvbSI6IjUwIn19fQ==&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_sticky_column=&#8221;false&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221;]\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-652fbba5719b3\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-652fbba5719b3 wd-title-color-default wd-title-style-default text-left vc_custom_1697627056679 wd-width-custom wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxxl\" >Who we are<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-652d352cd5bbb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-652d352cd5bbb text-left wd-fontsize-custom vc_custom_1697461595009\">\n\t\t\t<p><strong>M2S Research<\/strong>, part of the <strong>M2S Group<\/strong>, is a <strong>strategic consulting agency<\/strong> specializing in quantitative and qualitative market research, brand health measurement and strategic consulting, and particularly in customer journey analysis and customer and employee experience research. Our aim is to help businesses understand their consumers and customers better and uncover new paths to growth. We believe it takes the combination of insights and experience to fundamentally align a brand with customers and differentiate the brand\u2019s identity in the market.<\/p>\n<p>M2S Group was established in 2012, rooted in IT services and support and expanding into the field of data analytics and market research.<\/p>\n<p>M2S Research is located in Belgrade, conducting and coordinating research in <strong>Serbia<\/strong>, <strong>Montenegro<\/strong>, <strong>Bosnia and Herzegovina<\/strong> directly and the rest of the Balkans through a network of partnering agencies.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; woodmart_css_id=&#8221;65304c6e9028d&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMwNGM2ZTkwMjhkIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; el_id=&#8221;what-we-do&#8221;][vc_column width=&#8221;1\/4&#8243;]\n\t\t<div id=\"wd-652fbb8da8820\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-652fbb8da8820 wd-title-color-default wd-title-style-default text-left vc_custom_1697627030264 wd-width-custom wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxxl\" >What We Do<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column][vc_column width=&#8221;3\/4&#8243;]\t\t<div id=\"wd-653f90513be81\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-653f90513be81 text-left wd-fontsize-custom vc_custom_1698664591431\">\n\t\t\t<p>Each client has its own specificities and questions it faces, so we approach each one with a customized <a href=\"#quantitative-research\"><strong>Quantitative<\/strong><\/a> research design, methodology, sample design adjusted to the research technique and reliability of the data, as well as an appropriate questionnaire design.<\/p>\n<p>With <a href=\"#qualitative-research\"><strong>Qualitative<\/strong><\/a> research we put the customer at the center, following the customer\u2019s set direction throughout the research process. Our goal is to get to know diverse and inclusive perceptions, needs and experiences through candid conversations.<\/p>\n<p>When we use mixed methods and bring together both qualitative understandings and quantitative data, we are able to uncover deeper insights substantiated by numbers and enable you to deliver what your target audiences crave. By understanding market drivers, functional, emotional, and unmet needs we aim to uncover new opportunities and fuel strategic plans.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; woodmart_css_id=&#8221;65304f4df3ed0&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMwNGY0ZGYzZWQwIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; el_id=&#8221;quantitative-research&#8221;][vc_column]\n\t\t<div id=\"wd-653050e5e2d93\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-653050e5e2d93 wd-title-color-default wd-title-style-default text-left vc_custom_1697665261431 wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxl\" >Quantitative Research<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_row_inner css=&#8221;.vc_custom_1697665268574{margin-left: 20px !important;}&#8221; woodmart_css_id=&#8221;653050f04f698&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMwNTBmMDRmNjk4Iiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243;]\t\t\t<link rel=\"stylesheet\" id=\"wd-banner-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/wpb-el-banner.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div class=\"promo-banner-wrapper  wd-rs-65379092c3fa4 vc_custom_1698140329003\">\n\t\t\t<div id=\"wd-65379092c3fa4\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Quantitative-Research-Brand-Research-L.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Quantitative Research - Brand Research L\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653f8064740ff\" class=\" wd-z-index wd-rs-653f8064740ff wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698660460368\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Brand Research<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Your brand is a strategic asset that ties together the entire strategy. So, we start from your brand purpose in measuring and benchmarking your brand image and brand health metrics. Internal brand health (among own work force) can also play an important role in your brand\u2019s future.<\/p>\n<p>We can help assess the return on investment for marketing and branding efforts, ensuring you allocate resources effectively.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653790ac5c05b vc_custom_1698140348534\">\n\t\t\t<div id=\"wd-653790ac5c05b\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Quantitative-Research-Market-Performance-Tracking-and-Attitude-Usage-Studies-L.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Quantitative Research - Market Performance Tracking and Attitude &amp; Usage Studies L\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-6530fe264db16\" class=\" wd-z-index wd-rs-6530fe264db16 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1697709627281\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Market Segmentation<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Market segmentation is a technique by which we divide the consumer\/ client base into subgroups based on maximizing common characteristics and differences. This enables us to tailor our marketing efforts to our selected target customer profile, i.e., to personalize our products or services, customer experience and to improve sales.<\/p>\n<p>We also provide (cluster) analysis of your clients based on their current behavior and available big data through statistical analysis and application of machine learning algorithms.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653790c05445e vc_custom_1698140362908\">\n\t\t\t<div id=\"wd-653790c05445e\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Quantitative-Research-Market-Segmentation-L.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Quantitative Research - Market Segmentation L\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-6536763069da0\" class=\" wd-z-index wd-rs-6536763069da0 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698068024433\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Market Performance Tracking and Attitude &amp; Usage Studies<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>From traditional funnel measurements to image and positioning in the minds of consumers in a competitive context, we can start tracking your product \/ brand performance from the launch to monitor if your strategy needs tweaking at the start.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1697665268574{margin-left: 20px !important;}&#8221; woodmart_css_id=&#8221;653050f04f698&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMwNTBmMDRmNjk4Iiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-65367236ea62e vc_custom_1698067132507\">\n\t\t\t<div id=\"wd-65367236ea62e\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Quantitative-Research-Concept-Product-Testing.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Quantitative Research - Concept-Product Testing\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653672d093442\" class=\" wd-z-index wd-rs-653672d093442 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698067168844\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Concept \/ Product Testing<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Developing new or adapting existing products, testing a new logo, etc. relies on concept testing.<\/p>\n<p>Sensory analysis is a scientific method used to describe and measure characteristics of FMCG products perceived by the senses (i.e. sight, smell, taste). Its aim is to reach a clear formulation of new \/ redefined products in line with the taste of our target group.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653672e4c4dde vc_custom_1698067182913\">\n\t\t\t<div id=\"wd-653672e4c4dde\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Quantitative-Research-Pricing.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Quantitative Research - Pricing\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653f80aec1bc2\" class=\" wd-z-index wd-rs-653f80aec1bc2 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698660534330\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Pricing<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Conjoint Analysis is used in pricing strategy, but also in product design to determine what the product should look like \u2013 the optimal mix of attributes as well as focus for communication.<\/p>\n<p>Conjoint analysis enables us to simulate\/ optimize for share, profit, revenue, etc., allowing you to face the competition in a strategic manner.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653675dc51e97 vc_custom_1698067961581\">\n\t\t\t<div id=\"wd-653675dc51e97\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Quantitative-Research-Customer-Employee-Experience.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Quantitative Research - Customer-Employee Experience\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-6536761a53236\" class=\" wd-z-index wd-rs-6536761a53236 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698068012684\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Customer \/ Employee Experience<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Michael Eisner, former CEO of Disney, talks about the brand as a living entity that is a product of thousands of small gestures, highlighting the importance of experience we deliver.<\/p>\n<p>While overall satisfaction correlates with brand \/employee performance, satisfaction on individual aspects throughout the Customer Journey identifies strengths and especially weaknesses that need to be improved further.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; woodmart_css_id=&#8221;6536766abf47e&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTM2NzY2YWJmNDdlIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; el_id=&#8221;qualitative-research&#8221;][vc_column]\n\t\t<div id=\"wd-6531028b57bd6\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6531028b57bd6 wd-title-color-default wd-title-style-default text-left vc_custom_1697710744483 wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxl\" >Qualitative Research<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_row_inner css=&#8221;.vc_custom_1697665268574{margin-left: 20px !important;}&#8221; woodmart_css_id=&#8221;653050f04f698&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMwNTBmMDRmNjk4Iiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-65367729ccdaf vc_custom_1698068289927\">\n\t\t\t<div id=\"wd-65367729ccdaf\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Qualitative-Research-Focus-Groups-In-Depth-Interviews.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Qualitative Research - Focus Groups &amp; In Depth Interviews\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653f83ae7286b\" class=\" wd-z-index wd-rs-653f83ae7286b wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698661301929\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Focus Groups &amp; In Depth Interviews<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>A focus group usually gathers 6 to 10 participants discussing perceptions, attitudes, experiences aimed at understanding of their usage habits, deeper motivations, gaps in the market, etc. In-depth interview is a one-on-one conversation, offering opportunities to get to the root causes of beliefs or behaviors. Through flexible (directed by opened topics), generative (creating new insights) and deep communication (by probing), they lead to a profound understanding of the target.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653676b367553 vc_custom_1698068168998\">\n\t\t\t<div id=\"wd-653676b367553\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Qualitative-Research-Online-Communities.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Qualitative Research - Online Communities\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653676cc4c289\" class=\" wd-z-index wd-rs-653676cc4c289 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698068181004\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Online Communities<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>We help you gather valuable insights or discuss sensitive topics with consumers, experts, different targets in an online environment. Through words, photos, videos, etc. in direct chats or through respondents posting in their own time, across several days, weeks or even longer, we probe for rich, revealing and surprising insights.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653676e0076a1 vc_custom_1698068200785\">\n\t\t\t<div id=\"wd-653676e0076a1\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Qualitative-Research-Digital-Diaries.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Qualitative Research - Digital Diaries\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653f8394d6b53\" class=\" wd-z-index wd-rs-653f8394d6b53 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698661275831\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Digital Diaries<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Consumers can be asked to perform a series of activities or answer a series of questions and document all in diaries at the exact moment something happens during their journey or when it is convenient for them.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1697665268574{margin-left: 20px !important;}&#8221; woodmart_css_id=&#8221;653050f04f698&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMwNTBmMDRmNjk4Iiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653677879d3cc vc_custom_1698068371528\">\n\t\t\t<div id=\"wd-653677879d3cc\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Qualitative-Research-Customer-Journey-Mapping.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Qualitative Research - Customer Journey Mapping\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653677b3b5ff4\" class=\" wd-z-index wd-rs-653677b3b5ff4 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698068442303\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Customer Journey Mapping<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>While the customers have more power than ever thanks to the technology, their journey gets more complicated than ever. With customer experience as the path to differentiate our brand, its accurate mapping, pinpointing the needs, customer feelings and especially the pains should lead us to opportunities &#8211; what can we improve or introduce ensuring customers loyalty and satisfaction.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653677f78eb84 vc_custom_1698068481578\">\n\t\t\t<div id=\"wd-653677f78eb84\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Qualitative-Research-UX-testing.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Qualitative Research - UX testing\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-65367a1b15f12\" class=\" wd-z-index wd-rs-65367a1b15f12 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698069023924\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">UX testing<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>A user experience test or usability test is aimed at evaluating the ease and flexibility of an application or software from the user\u2019s perspective. A small set of target end-users use the application while observing and discussing the experience.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"promo-banner-wrapper  wd-rs-6536789ca5d2f vc_custom_1698068684139\">\n\t\t\t<div id=\"wd-6536789ca5d2f\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Qualitative-Research-Ethnographic-Research.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Qualitative Research - Ethnographic Research\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-65367a2332994\" class=\" wd-z-index wd-rs-65367a2332994 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698069030305\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Ethnographic Research<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Ethnography is a study through a combination of close observation of consumers in their environment and the right questions. In some situations, what people tell us is not enough, and observation can reveal their current behavior, the reasoning behind it, and result in uncovering new ideas and gaps in the market.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; woodmart_css_id=&#8221;6536793eb3291&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTM2NzkzZWIzMjkxIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; el_id=&#8221;service-quality&#8221;][vc_column]\n\t\t<div id=\"wd-653102a176d5b\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-653102a176d5b wd-title-color-default wd-title-style-default text-left vc_custom_1697710760503 wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxl\" >Service Quality<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_row_inner css=&#8221;.vc_custom_1697665268574{margin-left: 20px !important;}&#8221; woodmart_css_id=&#8221;653050f04f698&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMwNTBmMDRmNjk4Iiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221; woodmart_css_id=&#8221;653c061da34cf&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTNjMDYxZGEzNGNmIiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; wd_z_index=&#8221;no&#8221;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653c076f6ab9c vc_custom_1698432888674\">\n\t\t\t<div id=\"wd-653c076f6ab9c\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Service-Quality.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Service Quality\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653c06d795bc9\" class=\" wd-z-index wd-rs-653c06d795bc9 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698432734669\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Service Quality<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Mystery Shopping studies are intended to check the quality of the service.<\/p>\n<p>They are based on two premises: secrecy (the mystery shopper must not be discovered) and the objectivity of the assessment.<\/p>\n<p>We provide all types of Mystery Shopping evaluations: in-person, phone, mail or hybrid mystery shopping evaluations (in the latter, mystery shoppers are following an entire customer journey, for example, in hospitality services from check-in to checkout).<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_empty_space height=&#8221;20px&#8221; woodmart_hide_large=&#8221;0&#8243; woodmart_hide_medium=&#8221;0&#8243; woodmart_hide_small=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1698432150282{margin-left: 20px !important;}&#8221; woodmart_css_id=&#8221;653c048c3f1c2&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTNjMDQ4YzNmMWMyIiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;1&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1698432588114{margin-bottom: 0px !important;}&#8221; woodmart_css_id=&#8221;653c06468b3bf&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTNjMDY0NjhiM2JmIiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; wd_z_index=&#8221;no&#8221; offset=&#8221;vc_hidden-xs&#8221;]\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-653c0819552d5\" class=\" wd-z-index wd-rs-653c0819552d5 wd-info-box wd-wpb text-center box-icon-align-right box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1698433058993\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h2 class=\"info-box-title title box-title-style-default wd-fontsize-m\">Service Quality<\/h2>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\"><p>Mystery Shopping studies are intended to check the quality of the service.<\/p>\n<p>They are based on two premises: secrecy (the mystery shopper must not be discovered) and the objectivity of the assessment.<\/p>\n<p>We provide all types of Mystery Shopping evaluations: in-person, phone, mail or hybrid mystery shopping evaluations (in the latter, mystery shoppers are following an entire customer journey, for example, in hospitality services from check-in to checkout).<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221; woodmart_css_id=&#8221;653c064f1874a&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTNjMDY0ZjE4NzRhIiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; wd_z_index=&#8221;no&#8221;]\t\t<div class=\"promo-banner-wrapper  wd-rs-653c077c3eb4f vc_custom_1698432900634\">\n\t\t\t<div id=\"wd-653c077c3eb4f\" class=\"promo-banner  banner- banner-hover-parallax color-scheme-dark banner-btn-size-small banner-btn-style-link wd-width-enabled  wd-underline-colored\" style=\"--wd-max-width: 70%;\"\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"main-wrapp-img\">\n\t\t\t\t\t<div class=\"banner-image wd-bg-position-center\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"520\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/M2S-Research-Service-Quality.jpg\" class=\"attachment-full size-full\" alt=\"M2S Research - Service Quality\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wrapper-content-banner wd-fill  wd-items-middle wd-justify-center\">\n\t\t\t\t\t<div class=\"content-banner  text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; woodmart_css_id=&#8221;652ef4415ea52&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTJlZjQ0MTVlYTUyIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; css=&#8221;.vc_custom_1697576011536{margin-top: 6rem !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;]\n\t\t<div id=\"wd-653acc823ea28\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-653acc823ea28 wd-title-color-default wd-title-style-default text-left vc_custom_1698352263517 wd-width-custom wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxxl\" >Perspectives<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div id=\"wd-653acc8c10f96\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-653acc8c10f96 wd-title-color-default wd-title-style-default text-left vc_custom_1698352273859 wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-600 wd-fontsize-xxl\" >and News<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column][vc_column width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1698352494836{margin-top: -10px !important;}&#8221; woodmart_css_id=&#8221;653acd66b2a96&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTNhY2Q2NmIyYTk2Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;]\t\t\t<link rel=\"stylesheet\" id=\"wd-blog-base-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/blog-base.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-blog-loop-base-old-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/blog-loop-base-old.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-blog-loop-design-masonry-css\" href=\"https:\/\/www.m2sresearch.com\/en\/wp-content\/themes\/woodmart\/css\/parts\/blog-loop-design-masonry.min.css?ver=7.3.2\" type=\"text\/css\" media=\"all\" \/> 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data-source=\"shortcode\">\n<article id=\"post-9755\" class=\"blog-design-masonry blog-post-loop blog-style-bg wd-add-shadow  col-lg-4 col-md-4 col-sm-6 col-12 post-9755 post type-post status-publish format-standard has-post-thumbnail hentry category-perspectives-and-news tag-customer-needs tag-expectations tag-mystery-shopping tag-nps tag-perceptions\">\n\t<div class=\"article-inner\">\n\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<figure id=\"carousel-593\" class=\"entry-thumbnail\" data-owl-carousel data-hide_pagination_control=\"yes\" data-desktop=\"1\" data-tablet=\"1\" data-tablet_landscape=\"1\" data-mobile=\"1\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"post-img-wrapp\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/how-should-we-tailor-mystery-shopping-for-best-results\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/How-should-we-tailor-Mystery-shopping-for-best-results-M2S-Research-20x10.jpg\" class=\"attachment-full size-full wd-lazy-load wd-lazy-fade\" alt=\"How should we tailor Mystery shopping for best results - M2S Research\" srcset=\"\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-wood-src=\"https:\/\/www.m2sresearch.com\/en\/media\/How-should-we-tailor-Mystery-shopping-for-best-results-M2S-Research.jpg\" data-srcset=\"https:\/\/www.m2sresearch.com\/en\/media\/How-should-we-tailor-Mystery-shopping-for-best-results-M2S-Research.jpg 1200w, https:\/\/www.m2sresearch.com\/en\/media\/How-should-we-tailor-Mystery-shopping-for-best-results-M2S-Research-400x200.jpg 400w, https:\/\/www.m2sresearch.com\/en\/media\/How-should-we-tailor-Mystery-shopping-for-best-results-M2S-Research-768x384.jpg 768w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"post-image-mask\">\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-date wd-post-date wd-style-with-bg\" onclick=\"\">\n\t\t\t\t<span class=\"post-date-day\">\n\t\t\t\t\t26\t\t\t\t<\/span>\n\t\t\t\t<span class=\"post-date-month\">\n\t\t\t\t\tOct\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<\/header><!-- .entry-header -->\n\n\t\t<div class=\"article-body-container\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"wd-entities-title title post-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/how-should-we-tailor-mystery-shopping-for-best-results\/\" rel=\"bookmark\">How should we tailor Mystery shopping for best results<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                    <div class=\"entry-content wd-entry-content\">\n\t\t\t\t\t\tA technique called mystery shopping ensures that brands fulfill their promises to customers in a consistent manner. Companies can use m...\n\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .entry-content -->\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"read-more-section\">\n\t\t\t\t\t\t<a class=\"btn-read-more more-link\" href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/how-should-we-tailor-mystery-shopping-for-best-results\/\">Continue reading<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article><!-- #post -->\n\n\n\n<article id=\"post-9690\" class=\"blog-design-masonry blog-post-loop blog-style-bg wd-add-shadow  col-lg-4 col-md-4 col-sm-6 col-12 first  post-9690 post type-post status-publish format-standard has-post-thumbnail hentry category-perspectives-and-news tag-ai tag-employee tag-employee-experience tag-experience tag-forbes tag-fortune\">\n\t<div class=\"article-inner\">\n\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<figure id=\"carousel-879\" class=\"entry-thumbnail\" data-owl-carousel data-hide_pagination_control=\"yes\" data-desktop=\"1\" data-tablet=\"1\" data-tablet_landscape=\"1\" data-mobile=\"1\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"post-img-wrapp\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/why-employee-experience-matter-and-how-to-assess-their-pulse\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research-20x10.jpg\" class=\"attachment-full size-full wd-lazy-load wd-lazy-fade\" alt=\"Employee experience - M2S Research\" srcset=\"\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-wood-src=\"https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research.jpg\" data-srcset=\"https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research.jpg 1200w, https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research-400x200.jpg 400w, https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research-768x384.jpg 768w, https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research-860x430.jpg 860w, https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research-430x215.jpg 430w, https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research-700x350.jpg 700w, https:\/\/www.m2sresearch.com\/en\/media\/Employee-experience-M2S-Research-150x75.jpg 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"post-image-mask\">\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-date wd-post-date wd-style-with-bg\" onclick=\"\">\n\t\t\t\t<span class=\"post-date-day\">\n\t\t\t\t\t21\t\t\t\t<\/span>\n\t\t\t\t<span class=\"post-date-month\">\n\t\t\t\t\tOct\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<\/header><!-- .entry-header -->\n\n\t\t<div class=\"article-body-container\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"wd-entities-title title post-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/why-employee-experience-matter-and-how-to-assess-their-pulse\/\" rel=\"bookmark\">Why employee experience matter and how to assess their pulse<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                    <div class=\"entry-content wd-entry-content\">\n\t\t\t\t\t\tIn the time of hype about AI, we should not forget about people.\r\nIn the time of hype about AI, we should not forget about people.\r\n\r\nP...\n\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .entry-content -->\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"read-more-section\">\n\t\t\t\t\t\t<a class=\"btn-read-more more-link\" href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/why-employee-experience-matter-and-how-to-assess-their-pulse\/\">Continue reading<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article><!-- #post -->\n\n\n\n<article id=\"post-9697\" class=\"blog-design-masonry blog-post-loop blog-style-bg wd-add-shadow  col-lg-4 col-md-4 col-sm-6 col-12 post-9697 post type-post status-publish format-standard has-post-thumbnail hentry category-perspectives-and-news tag-conference tag-firestarter tag-firestarter-2023 tag-firestarter23\">\n\t<div class=\"article-inner\">\n\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<figure id=\"carousel-400\" class=\"entry-thumbnail\" data-owl-carousel data-hide_pagination_control=\"yes\" data-desktop=\"1\" data-tablet=\"1\" data-tablet_landscape=\"1\" data-mobile=\"1\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"post-img-wrapp\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/we-are-speaking-in-the-firestarter-2023-cx-and-ex-conference\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/Firestarter-2023-M2S-Research-20x10.jpg\" class=\"attachment-full size-full wd-lazy-load wd-lazy-fade\" alt=\"Firestarter 2023 - M2S Research\" srcset=\"\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-wood-src=\"https:\/\/www.m2sresearch.com\/en\/media\/Firestarter-2023-M2S-Research.jpg\" data-srcset=\"https:\/\/www.m2sresearch.com\/en\/media\/Firestarter-2023-M2S-Research.jpg 1200w, https:\/\/www.m2sresearch.com\/en\/media\/Firestarter-2023-M2S-Research-400x200.jpg 400w, https:\/\/www.m2sresearch.com\/en\/media\/Firestarter-2023-M2S-Research-768x384.jpg 768w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"post-image-mask\">\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-date wd-post-date wd-style-with-bg\" onclick=\"\">\n\t\t\t\t<span class=\"post-date-day\">\n\t\t\t\t\t19\t\t\t\t<\/span>\n\t\t\t\t<span class=\"post-date-month\">\n\t\t\t\t\tOct\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<\/header><!-- .entry-header -->\n\n\t\t<div class=\"article-body-container\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"wd-entities-title title post-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/we-are-speaking-in-the-firestarter-2023-cx-and-ex-conference\/\" rel=\"bookmark\">We are speaking in the Firestarter 2023 CX and EX conference<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                    <div class=\"entry-content wd-entry-content\">\n\t\t\t\t\t\tJoin me as we decode key work drivers from online comments \u2013 the future of workplace success.\r\n\r\nhttps:\/\/firestarter-konferencija.rs\/\n\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .entry-content -->\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"read-more-section\">\n\t\t\t\t\t\t<a class=\"btn-read-more more-link\" href=\"https:\/\/www.m2sresearch.com\/en\/perspectives-and-news\/we-are-speaking-in-the-firestarter-2023-cx-and-ex-conference\/\">Continue reading<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article><!-- #post -->\n\n\n<\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; woodmart_css_id=&#8221;652ef4415ea52&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTJlZjQ0MTVlYTUyIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; el_id=&#8221;career&#8221; css=&#8221;.vc_custom_1697576011536{margin-top: 6rem !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;]\n\t\t<div id=\"wd-652fda8cefa27\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-652fda8cefa27 wd-title-color-default wd-title-style-default text-left vc_custom_1697634959521 wd-width-custom wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxxl\" >Career<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div id=\"wd-652ef9b6c3483\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-652ef9b6c3483 wd-title-color-default wd-title-style-default text-left vc_custom_1697577410113 wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-600 wd-fontsize-xxl\" >Join our team<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column][vc_column width=&#8221;3\/4&#8243;]\t\t<div id=\"wd-653c0c38b0559\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-653c0c38b0559 text-left wd-fontsize-custom vc_custom_1698434113247\">\n\t\t\t<p>We are always looking for part-timers (interviewers and mystery shoppers), interns and reserchers.<\/p>\n<p>Our interviewers and mystery shoppers are important team members. Interviewers are responsible for contacting respondents and collecting data (by phone or face to face), while as a Mystery Shopper, you will be in a role of the customer observing the customer service.<\/p>\n<p>Key requirements for all positions are: curiosity, dedication and desire to help improve products and services we all use.<\/p>\n<p>The first step towards your new career would be to <a href=\"#connect\">contact us<\/a>.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; woodmart_css_id=&#8221;652fc6ae0641b&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTJmYzZhZTA2NDFiIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; el_id=&#8221;our-team&#8221; css=&#8221;.vc_custom_1697629882121{margin-top: 6rem !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;]\n\t\t<div id=\"wd-652fc6bd0e73d\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-652fc6bd0e73d wd-title-color-default wd-title-style-default text-left vc_custom_1697629890627 wd-width-custom wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxxl\" >Our Team<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"team-member wd-wpb wd-rs-653fcb90dd764 member-layout-default text-center \">\n\t\t\t\t\t\t\t<div class=\"member-image-wrapper\">\n\t\t\t\t\t<div class=\"member-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/Sinisa-Djordjevic-M2S-Research-1.jpg\" class=\"team-member-avatar-image\" alt=\"Sinisa Djordjevic - M2S Research 1\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"member-details set-mb-s reset-last-child\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"member-name\">\n\t\t\t\t\t\tSinisa Djordjevic\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"member-position\">\n\t\t\t\t\t\tManaging Director\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"member-bio\">\n\t\t\t\t\t\twith more than 15 years of experience in IT consultancy, risk assessment and data security.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<div class=\"member-social\">\n\t\t\t<div class=\"wd-social-icons  icons-design-bordered icons-size-small social-form-rounded\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"http:\/\/www.linkedin.com\/in\/sinisa-djordjevic-83ab173b\" aria-label=\"Social icon linkedin\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"team-member wd-wpb wd-rs-653c0aec36c70 member-layout-default text-center \">\n\t\t\t\t\t\t\t<div class=\"member-image-wrapper\">\n\t\t\t\t\t<div class=\"member-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/Olivera-Despotovic-M2S-Research.jpg\" class=\"team-member-avatar-image\" alt=\"Olivera Despotovic - M2S Research\" srcset=\"https:\/\/www.m2sresearch.com\/en\/media\/Olivera-Despotovic-M2S-Research.jpg 400w, https:\/\/www.m2sresearch.com\/en\/media\/Olivera-Despotovic-M2S-Research-150x113.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"member-details set-mb-s reset-last-child\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"member-name\">\n\t\t\t\t\t\tOlivera Despotovic\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"member-position\">\n\t\t\t\t\t\tStrategy and Development Director\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"member-bio\">\n\t\t\t\t\t\twith more than 15 years of experience in market research and data analysis.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<div class=\"member-social\">\n\t\t\t<div class=\"wd-social-icons  icons-design-bordered icons-size-small social-form-rounded\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"http:\/\/www.linkedin.com\/in\/oliverad\" aria-label=\"Social icon linkedin\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t\t<div class=\"team-member wd-wpb wd-rs-653c0b209541d member-layout-default text-center \">\n\t\t\t\t\t\t\t<div class=\"member-image-wrapper\">\n\t\t\t\t\t<div class=\"member-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.m2sresearch.com\/en\/media\/Team-leads-experts-M2S-Research-1.jpg\" class=\"team-member-avatar-image\" alt=\"Team leads-experts - M2S Research\" srcset=\"https:\/\/www.m2sresearch.com\/en\/media\/Team-leads-experts-M2S-Research-1.jpg 400w, https:\/\/www.m2sresearch.com\/en\/media\/Team-leads-experts-M2S-Research-1-150x113.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"member-details set-mb-s reset-last-child\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"member-name\">\n\t\t\t\t\t\tTeam leads \/ experts\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"member-bio\">\n\t\t\t\t\t\tin the fields of market analysis, fieldwork and data collection, data processing.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; woodmart_css_id=&#8221;65311a23772e3&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTMxMWEyMzc3MmUzIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; css=&#8221;.vc_custom_1697716775746{margin-top: 6rem !important;}&#8221; el_id=&#8221;connect&#8221;][vc_column width=&#8221;1\/3&#8243;]\n\t\t<div id=\"wd-65303c3260894\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-65303c3260894 wd-title-color-default wd-title-style-default text-left vc_custom_1697659959148 wd-width-custom wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxxl\" >Connect<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h4>Contact Us<br \/>\nLet&#8217;s talk about your project<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h4>Or email us at<br \/>\n<strong><a href=\"mailto:info@m2sresearch.com\/en\">info@m2sresearch.com\/en<\/a><\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h4>Or phone us at<br \/>\n<a href=\"tel:381112416 466\"><strong>+381 11 2416 466<\/strong><\/a>\u00a0\/ <a href=\"tel:381621635989\"><strong>+381 62 16 35 989<\/strong><\/a><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; woodmart_css_id=&#8221;652fc66d3797c&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTJmYzY2ZDM3OTdjIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; css=&#8221;.vc_custom_1697629810225{margin-bottom: 3rem !important;}&#8221;][vc_column]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/3735#wpcf7-f10-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"10\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:10,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<\/div>\n<div class=\"row\">\n\t<p class=\"col-md-6\"><label>First name<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-fname\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-fname\" \/><\/span>\n\t<\/p>\n\t<p class=\"col-md-6\"><label>Last name<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lname\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-lname\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"row\">\n\t<p class=\"col-md-4\"><label>Work email*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n\t<p class=\"col-md-4\"><label>Job Title<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"job-title\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"job-title\" \/><\/span>\n\t<\/p>\n\t<p class=\"col-md-4\"><label>Company*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><label>I would like to talk about\/ resolve a challenge \u2013 project or other inquiry<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"privacy-policy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"privacy-policy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">By clicking SEND you agree to the  <a href=\"https:\/\/www.m2sresearch.com\/en\/privacy-policy\/\">Privacy Policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn-color-black\" type=\"submit\" value=\"SEND\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; woodmart_css_id=&#8221;652d5ce8ce971&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTJkNWNlOGNlOTcxIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column]\n\t\t<div id=\"wd-652fbbc3a5a14\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-652fbbc3a5a14 wd-title-color-default wd-title-style-default text-left vc_custom_1697627086347 wd-underline-bordered\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-900 wd-fontsize-xxl\" >Join our Panel \/ Online Communities<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_column_text woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h4>Participate in research through our panel or online communities, let your voice contribute.<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; woodmart_css_id=&#8221;653c2ddce8b19&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTNjMmRkY2U4YjE5Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243; css=&#8221;.vc_custom_1698442729341{margin-bottom: 1rem !important;}&#8221;][vc_column]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1938-o2\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/3735#wpcf7-f1938-o2\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1938\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1938-o2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:1938,&quot;conditions&quot;:[{&quot;then_field&quot;:&quot;Other-selected&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;employment-status&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Other&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<\/div>\n<div class=\"row\">\n\t<p class=\"col-md-4\"><label>First name*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-fname\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-fname\" \/><\/span>\n\t<\/p>\n\t<p class=\"col-md-4\"><label>Last name*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lname\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-lname\" \/><\/span>\n\t<\/p>\n\t<p class=\"col-md-4\"><label>Gender*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"gender\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"gender\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Male\">Male<\/option><option value=\"Female\">Female<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div class=\"row\">\n\t<p class=\"col-md-6\"><label>Date of birth*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"date-of-birth\"><input class=\"wpcf7-form-control wpcf7-date wpcf7-validates-as-required wpcf7-validates-as-date\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"date\" name=\"date-of-birth\" \/><\/span>\n\t<\/p>\n\t<p class=\"col-md-6\"><label>Employment status<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"employment-status\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"employment-status\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Employed full-time\">Employed full-time<\/option><option value=\"Employed part-time\">Employed part-time<\/option><option value=\"Unemployed\">Unemployed<\/option><option value=\"Student\">Student<\/option><option value=\"Retired\">Retired<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"Other-selected\" data-orig_data_id=\"Other-selected\"  data-class=\"wpcf7cf_group\">\n\t<div class=\"row\">\n\t\t<div class=\"col-md-6\">\n\t\t<\/div>\n\t\t<p class=\"col-md-6\"><label>Please write what<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"employment-status-other\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"employment-status-other\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n\t<p class=\"col-md-6\"><label>Phone*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t<\/p>\n\t<p class=\"col-md-6\"><label>Email*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"privacy-policy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"privacy-policy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">By clicking SEND you agree to the  <a href=\"https:\/\/www.m2sresearch.com\/en\/privacy-policy\/\">Privacy Policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn-color-black\" type=\"submit\" value=\"SEND\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row woodmart_stretch_content=&#8221;section-stretch-content-no-pd&#8221; woodmart_css_id=&#8221;652d5823210a5&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NTJkNTgyMzIxMGE1Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; 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-->\n<title>Strategic consulting agency specializing in quantitative and qualitative market research - M2S Research<\/title>\n<meta name=\"description\" content=\"M2S Research is a strategic consulting agency specializing in quantitative and qualitative market research, brand health measurement and strategic consulting, and particularly in customer journey analysis and customer and employee experience research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.m2sresearch.com\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic consulting agency specializing in quantitative and qualitative market research - M2S Research\" \/>\n<meta property=\"og:description\" content=\"M2S Research is a strategic consulting agency specializing in quantitative and qualitative 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